Privacy Policy

Last updated: January 2025

Welcome to our Privacy Policy page. This document explains how this website (“we”, “our”, “us”) collects, uses, discloses, and protects your information. The policy applies to all visitors accessing the comparison content between WP Engine and Cloudways and any related pages. We are fully committed to maintaining transparency and compliance with GDPR, CCPA, and other applicable privacy laws.

1. Information We Collect

We collect limited data to ensure the site functions correctly and to improve user experience. This includes:

Technical data: such as browser type, device information, operating system, IP address (anonymized), and page interactions.
Cookies and analytics: small text files that help us understand traffic patterns and optimize website usability.
Voluntary data: information you provide via contact links or when reaching out by email.

2. How We Use Your Information

Your data is used only for lawful, legitimate purposes, including:

To improve website structure, usability, and performance.
To understand aggregated user behavior and site traffic through analytics.
To comply with applicable advertising and privacy regulations.
To respond to direct inquiries submitted via our contact page.

3. Cookies and Similar Technologies

We use cookies to enhance your browsing experience, analyze traffic, and ensure proper functioning of all site features. Cookies do not contain personally identifiable information and can be managed through your browser settings.

Types of cookies we use include:

Essential cookies: required for website functionality (e.g., consent storage).
Analytics cookies: to understand site engagement and optimize layout.
Advertising cookies: to ensure compliance with Google Ads personalization standards.

4. Data Retention

We retain aggregated analytics data for up to 26 months to analyze site performance trends. Any voluntarily provided data, such as contact emails, are stored only as long as necessary to address your inquiry.

5. Data Security

All data is protected through encrypted HTTPS connections and secure hosting practices. We continuously monitor system integrity and apply industry-standard safeguards to prevent unauthorized access or misuse.

6. Your Rights Under GDPR

As a user based in the European Economic Area (EEA), you have the following rights:

The right to access and request a copy of your data.
The right to request correction or deletion of inaccurate or outdated information.
The right to object to data processing or request limitation of use.
The right to data portability.
The right to withdraw consent at any time.

To exercise any of these rights, please contact us via privacy@wpengine.site.

7. CCPA Compliance (California Residents)

We comply with the California Consumer Privacy Act (CCPA). California residents may request to know which data is collected, ask for deletion, and opt out of any data sharing practices (if applicable). We do not sell personal data.

8. Data Transfers

We may process and store data on secure servers located in the United States or the European Union. When transferring data internationally, we ensure that appropriate safeguards and contractual protections are in place.

9. Google Ads & Analytics

This site uses Google Ads and Google Analytics to measure campaign performance and user engagement. All tracking complies with Google’s data privacy guidelines and anonymizes IP addresses where applicable. You can opt out of analytics tracking using your browser or the Google Analytics Opt-out Add-on.

10. Third-Party Links

Some links on this website may lead to third-party services, such as Cloudways or WP Engine official sites. We are not responsible for their content, security, or privacy practices. Please review their policies before interacting with external platforms.

11. Children’s Privacy

This site is not directed toward children under 13 years of age, and we do not knowingly collect personal information from minors.

12. Policy Updates

We may update this Privacy Policy periodically to reflect legal, technical, or operational changes. The “Last updated” date at the top of this page indicates the latest revision. Any major modifications will be communicated through this page.

13. Contact Us

If you have any questions about this Privacy Policy, your rights, or data practices, you can contact us at:

Email: privacy@wpengine.site

Disclaimer: This Privacy Policy is for informational purposes and reflects general compliance principles. Actual data handling is limited to analytical and operational processes necessary for website functionality and lawful advertising.